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Kristiansand - The Nashville of Norway

How cities benefit from helping the music industry grow Music can be a powerful means of connecting people. It bridges linguistic and cultural divides, and is a vehicle for identity and expression like no other. Collectively, the music ecosystem generates rich social, cultural and economic benefits. It can fuel job creation, economic growth, tourism development and artistic growth, and strengthens a city’s brand. And, while music, in many cases, has proven to have a positive impact on cities, the concept of governments supporting their musician creative class has only become a major discussion topic in recent years. As a sought-after speaker, professor, author, teacher, and co-founder of Hultsfred Festival in Sweden, Jonas will share years of knowledge and insights on the effects of music events in both small cities, and beyond. Following his keynote, we have gathered music industry people, politicians and the local business community to talk about how we can work together to position Kristiansand as the Nashville of Norway Fun fact: The Eras Tour is projected to generate close to $5 billion in consumer spending in the United States alone. “If Taylor Swift were an economy, she’d be bigger than 50 countries,” - Dan Fleetwood Presented by Jonas Bjälesjö